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18 December, 23:56

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

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  1. 18 December, 23:59
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    Answer: Ads used in identical ways, on the same channels, and directed at the same audience.

    Explanation: in other find the ads in the series that yield the best result, A/B testing is a situation when you experiment with two different ways of doing things and compare the results of both. However, Allen should compare the ads that are used in identical ways, on the same channels and directed at the same audience.
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Home » Business » Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
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