Which of the following statements is true of lead qualification? Group of answer choices It refers to a process that describes the ''homework'' that must be done by a salesperson before he or she contacts a prospect. It refers to using friends, business contacts, coworkers, acquaintances, and fellow members in professional and civic organizations to identify potential clients. It refers to determining the recognized need, buying power, and receptivity and accessibility of a sales prospect. It refers to a process in which a salesperson approaches potential buyers without any prior knowledge of the prospects' needs or financial status.

It refers to determining the recognized need, buying power, and receptivity and accessibility of a sales prospect.

Explanation:

Lead qualification is an act of putting a qualified sales or marketing lead into a category of an already contacted customer who has been spoken with by the sales and marketing team of the organization, and therefore a more follow up will be done on it than other leads.

During the engagement by the sales and marketing team with the prospect, his need, buying power, receptivity and accessibility are determined.

Lead qualification refers to a situation where the marketing and sales teams of an organization work together to forecast the probability that a prospect will eventually buy the product of the organization.

Lead qualification is important because it assist in saving time and energy, and also increase net earnings.

Therefore, refers to determining the recognized need, buying power, and receptivity and accessibility of a sales prospect.