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14 February, 06:37

In the language of advertising, a particular group of consumers singled out for an advertisement is (are)

a. household consumers.

b. a trade channel.

c. a target audience.

d. professionals and business organizations.

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Answers (1)
  1. 14 February, 06:49
    0
    The correct answer to this question is C) target audience.

    Explanation:

    Target audience in advertisement and marketing, can be defined as a group of people with in the target market, to whom the company wants to send their message through the advertisement. It is really important for a company to identify who their target audience is, and this is because these are the people who are interested in the company's product and services, they're the ones who would put money in the company's pocket, so therefore it becomes really important for a company to identify its target audience or target consumers in a predetermined market.
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