Although companies that sell global products can reduce costs by standardizing certain marketing activities, when might this approach not benefit the company?

Question

Keaton Mcbride

Business

30 October, 08:39

Although companies that sell global products can reduce costs by standardizing certain marketing activities, when might this approach not benefit the company?

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Randy Myers · Answer 1

Although companies that sell global products can reduce costs by standardizing certain marketing activities, this approach may not benefit the company when the benefit of serving the customers with an adapted product may outweigh the benefit of a standardized product.

This needs to be balanced - there shouldn't be more of one or the other.