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29 December, 11:29

Suppose Zara has a linked supply chain with Silk City, a fabric supplier. Zara and Silk City use IT to seamlessly exchange data, communicating requirements as well as delivery expectations. The relationship between Zara and Silk City is best described as:

Collaboration Dependence

Co-opetition

Strategic alliance

Competition

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Answers (1)
  1. 29 December, 11:51
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    Answer: strategic alliance

    Explanation: The relationship between both firms is best described as a strategic alliance. When companies or firms enter into an arrangement to undertake projects where they both benefit from, work towards a common goal while retaining their independence, such companies are said to be in a strategic alliance. Some of the reasons for this sort of alliance include: product improvement, expansion into new markets, development of competitive advantages etc.
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