A cotton swab manufacturer looked at its abysmal sales figures and conducted an organizational situation analysis. Next, it decided on its marketing goals and began creating its marketing plan. What is a next step for it?

The correct answer is: planning effective strategies and specific tactics to accomplish the strategic objectives.

Explanation:

After a company sets a marketing goal and starts to create a marketing plan, the organization must find out what will be needed to do to accomplish those objectives. The managers of all the departments in the organization should find out what approaches and tactics will be needed to implement, change or improve to adjust the new goals with the current operation process.

Formulating effective strategies and tactics to achieve the objective

Explanation:

This is usually done by gathering and analysing the required information to be able to formulate a strategy that would be implemented to achieve the vision and objective of the company.