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11 December, 00:01

When setting up a search network campaign for a client, you want to maximize the number of clicks her ads can get. which bidding strategy should you use to achieve this goal?

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  1. 11 December, 00:06
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    When setting up a search network campaign for a client, the bidding strategy they should use to achieve the maximize number of clicks of the ads is the automatic cost per click (CPC). A bidding means that pay for each click on ads. For CPC bidding campaigns set a maximum cost per click bid or simply maximum CPC that is the highest amount that the company is willing to pay for a click on the ad unless the setting bid adjustments or using enhanced CPC. The maximum CPC is the most the company typically be charged for a click but often be charged less, sometimes much less. The final amount that is charged for a click is called the actual CPC.
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