True or false: An aspect of product performance that is mission-critical, such as safety for an automobile, increases price sensitivity. 1. True 2. False

Question

Aditya Wilcox

Business

21 August, 00:05

True or false: An aspect of product performance that is mission-critical, such as safety for an automobile, increases price sensitivity. 1. True 2. False

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Answers (1)

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Derick Watkins · Answer 1

False

Explanation:

You can only say an aspect of product performance is mission critical is the sensitivity of the price has been suppressed. Hence the safety of an automobile is a very important factor hence price sensitivity should not increase. In a situation where the product performance is not regarded as mission-critical and if the product fails it is not so significant, then price sensitivity increases.