Backyard BBQ is a chain of casual restaurants that promises affordable barbecue using top-qualitylocal ingredients. However, the company has struggled to achieve a competitive advantagebecause of its high overhead costs. Which of the following scenarios is most likely to result in acompetitive advantage?
A. lowering the quality of ingredients below what customers expect to control costs
B. eliminating brick-and-mortar locations and offering delivery from a central kitchen
C. raising prices without improving on the quality of food
D. marketing itself as a high-end restaurant and competing with more refined restaurants in the area
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