Choosing whether to use a rational or emotional positioning appeal requires analysis of several factors. Which factor listed below is NOT relevant for this decision?

a The target audience

b How competitors use rational versus emotional appeals

c How target customers choose a brand

d How target customers use the product

e Whether or not the product will be priced at a premium

e. Whether or not the product will be priced at a premium

Explanation:

The rational or emotional positioning appeal in marketing are both advertising appeals such that the advertisers create their marketing strategies that either appeals to the rational or the emotional side of the consumer. Usually, the factors to consider in creating these appeals include: the organisation type and product or service type, the target customers and how they choose brands or products based on maturity and then the product satisfaction.

It becomes clear from the explanation above, that the emotional and rational appeal advertising does not take the price of the product or service into consideration.