Below is a list of the five new-product adopter categories. In what order do these groups of consumers adopt new products?

Category 1: Laggards

Category 2: Late majority

Category 3: Consumer innovators

Category 4: Early majority

Category 5: Early adopters

1) Consumer Innovators

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2) Early Adopters

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3) Early majority

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4) Late Majority

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5) Laggards

Explanation:

Adopter categories are the part of 'Diffusion of innovation Theories'. These categories divide the customers into different segments based on their willingness to try out innovative products. These categories are:

Innovators → They are the type of people who love to experience new products, and services that they have not tried or used before. They are the true risk-takers.

Early Adopter → These segments of people believe in propelling trends. They are not like innovators who believe in trying any new things, rather these people are concerned more about their reputation and thus, are regarded as opinion creators after they try any new technology, products or services.

Early majority → This group decides to buy or experience certain products and services after analyzing the review and feedback about the benefits that the given item provides. Although, they are not delayed ones and often make their decisions while the products or service is still trending.

Late Majority → They are somewhat similar to early majorities, but they research one step ahead of the early majorities before making their buying decisions and certainly are not risk-takers.

Laggards → They are the segments of people who are not at all risk-takers, and they often adopt any new trends when they are forced by any other person or group to adopt certain trends.