involves the process of defining the marketing mix variables so that target customers have a clear, distinctive understanding of what a product does or represents in comparison with competing products. 1. Positioning 2. A sustainable competitive advantage 3. Targeting 4. Segmentation

Question

Yasmin Mckay

Business

15 December, 21:54

involves the process of defining the marketing mix variables so that target customers have a clear, distinctive understanding of what a product does or represents in comparison with competing products. 1. Positioning 2. A sustainable competitive advantage 3. Targeting 4. Segmentation

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Answers (1)

Know the Answer?

Chanel Carney · Answer 1

Correct option is Positioning.

Explanation:

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.

Marketing positioning involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.