Starbucks has been in business for over 40 years and for most of that period has been quite successful. they have a portfolio of alliances and partnerships that supports and extends their premium coffee business. in the preceding case, which area of business is most impacted by these alliances? music industry growth through in-store and digital sales supply and production operations in support of roasting beans expansion into hot teas for growth in india and china sustainable farming of arabica coffee beans around the world marketing and distribution of a variety of products references

Question

Elianna Raymond

Business

22 October, 17:29

Starbucks has been in business for over 40 years and for most of that period has been quite successful. they have a portfolio of alliances and partnerships that supports and extends their premium coffee business. in the preceding case, which area of business is most impacted by these alliances? music industry growth through in-store and digital sales supply and production operations in support of roasting beans expansion into hot teas for growth in india and china sustainable farming of arabica coffee beans around the world marketing and distribution of a variety of products references

+1

Answers (1)

Know the Answer?

Cora Stark · Answer 1

The fact that Starbucks has a portfolio of alliances and partnerships that supports and extends their premium coffee business means that these alliances impact at most marketing and distribution of a variety of products references.

Every partner of Starbucks is involved in the marketing process.