29 August, 13:12
The excitement surrounding an event that event marketers intentionally create is called
29 August, 14:51
Hype refers to the deliberate action by markets to create attention and excitement about a product or a service. Hype can be generated through marketing, advertising, or by word of mouth campaigns. Hype involves invoking emotions by making promises to the masses regarding a product or a service.
Marketers use hype to create demand for goods and services. There is a need for caution when creating hype as misleading or false promises could lead to a negative connotation in the market. If a product cannot deliver its promises, the hype event will backfire, resulting in losses and lost sales.
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» The excitement surrounding an event that event marketers intentionally create is called O Buzz Hype Borrowed equity O Anticipation