Which of the following is an example of licensing? Group of answer choices Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee. ZetaBike, a bicycle manufacturer, teams up with VitaWater, a sports drink producer, to introduce ZetaVita, an energy drink. DMX, an electronics manufacturer, acquires Z-Elex, a start-up firm, and sells all Z-Elex's products under the DMX brand name.

Question

Jett Velazquez

Business

4 August, 04:16

Which of the following is an example of licensing? Group of answer choices Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee. ZetaBike, a bicycle manufacturer, teams up with VitaWater, a sports drink producer, to introduce ZetaVita, an energy drink. DMX, an electronics manufacturer, acquires Z-Elex, a start-up firm, and sells all Z-Elex's products under the DMX brand name.

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Answers (1)

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Jonathon Odonnell · Answer 1

Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee.

Explanation:

Licencing is referred to as the use of a well known symbol or brand to promote ones own sales. There are several kinds of licencing in the business world for example patents and etc.

In the above example. using a well known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee comes under the licensing category.