Why are employee benefits strategically important to employers and what are some key strategic considerations?

Employee benefits are strategically important for employers because this is a strategy for recruiting and retaining good people to work for your company, as qualified employees will be more productive and will more effectively assist in achieving goals and organizational objectives.

However, offering benefits requires a high cost, because the more benefits the company offers, the more expensive the cost of hiring employees, so it is necessary to have a clear communication strategy with employees about the value and cost of benefits received, so that there is a greater understanding of total compensation.