The second step in rational decision making is to: choose the solution that maximizes value. identify the criteria that are important in making the decision. evaluate the alternatives. implement the alternative. generate a list of all available alternatives.

The second step is : identify the criteria that are important in making the decision.

The identifying process is bein done by weighing all relevant variables for the decision making, ranging from the budgets available, the relationship between employees, problems during operation, how the customers see the company, etc.