Peggy, a fitness instructor at the local YMCA, has been invited by a publisher to meet with nine other people to discuss a new concept for a health and fitness magazine. A member of the publisher's marketing staff will be at the meeting to guide the discussion and to record the participants' comments and suggestions. If Peggy accepts the invitation, she will be participating in a focus group. True False

Question

Reeves

Business

25 November, 21:57

Peggy, a fitness instructor at the local YMCA, has been invited by a publisher to meet with nine other people to discuss a new concept for a health and fitness magazine. A member of the publisher's marketing staff will be at the meeting to guide the discussion and to record the participants' comments and suggestions. If Peggy accepts the invitation, she will be participating in a focus group. True False

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Answers (1)

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Tamia Randolph · Answer 1

True. Peggy has been invited to participate to a focus group.

Explanation:

A focus group is a meeting of a small group of people, for a moderate amount of time (usually 1 or 2 hours), with the goal of discussing a specific subject.

Focus groups have a moderator, and the participants know the objective of the focus group.

In this case, Peggy will be participating in a focus group, with 9 other people, and the subject that they will discuss is the concept of the new health and fitness magazine.