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14 September, 03:56

A door hardware company's marketing and supply chain teams have developed a good rapport between them. As information flows easily back and forth between the teams, additional ways are discovered to optimize the distribution process. A new member joins the distribution team and asks how a supply chain differs from a marketing channel. Which of the following is the best answer to her question?1. Marketing channels and supply chains deal with customers and internally focused objectives equally.

2. A supply chain is broader than marketing channel

3. Supply chains and marketing channels both deal mostly with the delivery of goods.

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  1. 14 September, 04:23
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    2. A supply chain is broader than marketing channel

    Explanation:

    A supply chain involves the process from getting raw materials, to producing the finished goods, to delivering the goods to the final customer.

    A marketing channel deals specifically with the distribution of finished goods and services to specific times of customer, through particular means.

    As can be seen from the definitions, a supply chain is broader than a makerting channel, because it involves other actions besides the distribution to the final customer (more specifically the previous ones: getting the raw materials, and transforming those raw materials into finished goods).
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