A door hardware company's marketing and supply chain teams have developed a good rapport between them. As information flows easily back and forth between the teams, additional ways are discovered to optimize the distribution process. A new member joins the distribution team and asks how a supply chain differs from a marketing channel. Which of the following is the best answer to her question?1. Marketing channels and supply chains deal with customers and internally focused objectives equally.
2. A supply chain is broader than marketing channel
3. Supply chains and marketing channels both deal mostly with the delivery of goods.
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