Plotint Bank, a private bank, waives service charges on its insurance products for its existing customers who have term deposits with the bank. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to? A. The selling era

B. The production era

C. The relationship era

D. The marketing era

Question

Ronnie Kane

Business

15 September, 21:15

Plotint Bank, a private bank, waives service charges on its insurance products for its existing customers who have term deposits with the bank. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to? A. The selling era

B. The production era

C. The relationship era

D. The marketing era

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Answers (1)

Know the Answer?

Freckles · Answer 1

C. The relationship era

Explanation:

The relationship era is the era whereby companies are focused more on building and maintaining long lasting relationships with their customers, suppliers, and even other businesses.

In the relationship era, it is not uncommon to see businesses offering discounts and free service to customers and other businesses, therefore the scenario given in the question is an example of the relationship era.