As a marketing major, Stan is a collegiate member of the American Marketing Association. This association holds a collegiate conference every year, and he did attend it one year. While this is a group he belongs to, his ties to other members are relatively weak, and his interaction is infrequent. Which type of group is this?

Question

Jaime Madden

Business

19 October, 17:56

As a marketing major, Stan is a collegiate member of the American Marketing Association. This association holds a collegiate conference every year, and he did attend it one year. While this is a group he belongs to, his ties to other members are relatively weak, and his interaction is infrequent. Which type of group is this?

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Answers (1)

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Bernard Dyer · Answer 1

Secondary groups

Explanation:

Secondary groups are large groups with impersonal and objective-oriented relationships.

Individuals in a secondary group communicate with each other on a less personal level than in a other groups, and their partnerships are usually more casual than long term.