Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to withdraw all marketing support for the product. This strategy is known as:

Question

Anahi Esparza

Business

14 December, 23:05

Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to withdraw all marketing support for the product. This strategy is known as:

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Kara Branch · Answer 1

Divesting

Explanation:

Divesting, in business, is the act of cutting down the size of the operation of a company, selling off some of its subsidiaries or eliminating a part of its business in order to enable efficiency and maximization of profit in the face of a shortfall in meeting its social or financial goals.

The strategy employed by Kimberly-Clark can be referred to as a divestment strategy as Kimberly-Clark withdraws all marketing support for the product since its financial goals are not being met. Instead of investing more money in the marketing support of the product, Kimberly-Clark thought it wise to divest by withdrawing marketing support for the product.