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18 July, 15:42

The vice president of marketing tells a marketing manager to prepare a presentation by the end of the week. The vice president is most likely exercising which of the following? staff authority line authority functional authority procedural authority

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  1. 18 July, 16:03
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    Line Authority

    Explanation:

    Line authority refers to the power or authority assigned to individuals of supervisory position so as to direct and initiate employees to action in a desired manner, with the purpose of accomplishment of organizational goals and objectives.

    For example, production manager may exercise line authority and supervise and direct production activities and subordinates.

    In the given case, the vice president (VP) of a department i. e marketing tells marketing manager to prepare a presentation by the end of the week. Here, the VP is exercising his line authority, thereby supervising and directing the subordinates towards an action, carried out in organizational interest.
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