Acron Co.'s new products team is engaged in the new products process. The members of the team select a high potential opportunity and begin creating new product ideas by identifying problems businesses or people have and suggesting solutions to them. Which of the following phases of the new products process will the team enter next?

concept or project evaluation phase

Explanation:

Acron Co has identified a high impact opportunity, and have started creating new product ideas (concept generation). The next stage of product development is the concept or project evaluation stage. This phase involves an evaluation of customer's impression of the new product.

It will test if the project is worth undertaking based on customer feedback.