Differentiation is achieved by a competitor if the consumer merely perceives the product or service to be unique. true false

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Business

19 October, 15:27

Differentiation is achieved by a competitor if the consumer merely perceives the product or service to be unique. true false

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Aryan Jefferson · Answer 1

The answer to this is false. This is due to the fact that differentiation involves more than just a unique perception from consumers. Rather, it involves the product to have a different functionality or value-providing features in order for it to be differentiated.