15 October, 13:29
If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities than it actually does, salespeople should avoid using competitive depositioning.
15 October, 14:30
The answer to this question is Alter the buyer's beliefs about the competitor's offering. One method to do this is by convincing the buyers that your product possess the same (or more) attributes compared to your competitors or you could choose unethical ways and reveal several negative sides of your competitors' product
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» If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities than it actually does, salespeople should avoid using competitive depositioning.