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28 March, 16:50

2. What is the most difficult and yet the most important step in market research?

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  1. 28 March, 17:13
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    The most difficult and the most important step in market research is defining what the problem is.

    Explanation:

    If you do not define what the problem is properly, you will waste time and money for not focusing on what really matters. Just after defining the problem one is going to try to find solutions in order to solve it.
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