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8 October, 07:19

Name of the product you regular purchase and which is highly segment

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  1. 8 October, 07:42
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    Ready to eat cereals is an example of a regular purchased product.

    Explanation:

    Ready to eat cereals are segment to attract different kind of customers: children (those cereals with packages covered with cartoons and animals), different kind of adults (like sportive or fit people: all those cereals with extra fiber and low sugar), teenagers (cereals with a package cover with some teen star), etc.

    The segmentation takes into account not only the ages of the custumers, but also their kind of life, which is reflected into the package and the merchandise related to it.
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