Bernie's firm has set corporate direction to become one of the leaders in each of its significant market segments. It was Bernie's job to examine the firm's pricing strategy to determine how to maximize market share, even at the expense of profits in the short run. What kind of company objective would guide Bernie's effort?

sales-oriented

Explanation:

Bernie's firm sets to be the global leader in the market. For this Bernie's firm made made several plans that tried to move his firm as a sale oriented objective to stand in the market and excel.

Bernie's main responsibility is to examine the firm's pricing strategy to maximize the market share. Thus Bernie turned his company into a sales oriented company.

A sales oriented company is a type of company with main objective to increase the sale of the company product in the market by increasing the sales forces and highly motivating them in terms of resources and incentives. This is important to sustain in the market.

And pricing objectives are important as they are the goals that will guide Bernie's business in setting the price of the product in the market to the potential customers.

Therefore the answer is - - - "sales-oriented objective"