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13 May, 21:10

Cost Leadership Strategy is one strategy to gain a competitive advantage.

a. True

b. False

+2
Answers (1)
  1. 13 May, 21:37
    0
    a) True

    Explanation:

    Cost leadership strategy strives to focus on reducing per unit cost of production and thus charging lower price of the product as compared to the competitors.

    The strategy is followed when the product is identical and cannot be differentiated based on quality or brand name, consumers only focus on products which are priced cheapest.
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