After purchasing a fancy cut diamond ring for his wife, Jason feels dissatisfied with his purchase as he feels that the ring was overpriced and poorly cut. Moreover, feels that he should have selected the round brilliant cut diamond rather than the fancy cut diamond. In this scenario, Jason is experiencing:a. impact bias.
b. cognitive dissonance. c. psychosocial heurism.
d. belief-bias effect.
e. over regularization.
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