BoundStar and ClipKlik are two of the biggest companies in the smartphone industry. When BoundStar launched a new ultra-slim smartphone, ClipKlik also shortly launched a super-sleek smartphone. Phones launched by both companies are similar in quality and build. ClipKlik will be able to remain competitive in the market through BoundStar launched its phone before ClipKlik. Which of the following strategies was used by ClipKlik to defend its market share?

a. a response strategy

b. An amalgamation strategy

c. An acquisition strategy

d. A recovery strategy

The corret answer is : A) a response strategy

Explanation:

It refers to a type of marketing strategy that takes immediate action and opts into the advertiser's offer. It also compels a high-quality prospect to do it. This one targets a niche audience and uses compelling messaging to get an immediate response in possible clients

Response strategy

Explanation:

Response strategy is defined as the action you take to deal with a risk. This can be done by improving on processes from competitors or ensuring that the risk does not occur.

An appropriate response strategy is key to maintaining competitive advantage of a business.

In the given instance BoundStar launched a new ultra-slim smartphone, ClipKlik also shortly launched a super-sleek smartphone. The features of the phones and their quality is similar.

ClipKlik used an effect response strategy to maintain competitive advantage even if BoundStar released their phone first.