Harold is an analyst with Big Company. His manager has asked him to estimate the number of multi-functional vacuum cleaners, Big Company will sell during the last quarter of the current year based on doubling the current marketing efforts. Harold has asked the company executives what they think the likely sales will be, he has surveyed buyers and sales personnel, developed a time-series analysis, and done correlation analysis. Which of the following most accurately describes what Harold has been asked to do? a. Develop a marketing forecastb. Provide a marketing planc. Develop a marketing information systemd. Develop a sales forecast

The correct answer would be option D, Sales Forecast.

Explanation:

Harold is actually asked to develop a Sales Forecast. He is an analyst in a Big Company and his manager asked him to give him a detailed analysis of the Sales Forecast. Big company wants to know the number of multi functional vacuum cleaners which they are expected to sell during the last quarter of the current year. Big Company has doubled its Marketing Efforts and on the basis of this, the company wants to have a detail analysis about the sales which they are expecting in the end quarter of this year. For the analysis purpose, the Harold did a lot of efforts like asking from the company's executives, surveyed from the buyers and the sales personnel, developed a time series analysis and also done co relation analysis. All such efforts will result in predicting the sales volume accurately.