In an effort to increase customer loyalty, management at Phat International has worked to create a personaldialogue with their customers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:

A. a production orientation.

B. relationship marketing.

C. personalized promotion.

D. niche marketing.

Question

Zara Parker

Business

10 May, 03:01

In an effort to increase customer loyalty, management at Phat International has worked to create a personaldialogue with their customers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:

A. a production orientation.

B. relationship marketing.

C. personalized promotion.

D. niche marketing.

+2

Answers (1)

Know the Answer?

Glenn Brady · Answer 1

The correct answer is B. relationship marketing.

Explanation:

Relational marketing is the activity of marketing that aims to generate profitable relationships with customers. This is based on the study of buyer behavior based on the design of strategies and actions aimed at facilitating interaction with them and providing a memorable experience.

Customer relationship management (CRM) systems form a set of tools that are used in Relational Marketing being very useful to collect information from consumers and communicate to them the benefits and solutions offered by the company.