DeAngelo went to the store to purchase groceries. By the time he reached the paper products aisle, he was down to his last few dollars but he desperately needed paper towels. After surveying the aisle, he bought a package that was labeled "Paper Towels" with no other designations. What brand of paper towels did he purchase? a. Store brand b. Generic brand c. Manufacturer brand d. Brand name

Answer: Generic brand

Explanation:

Generic brands of consumer products are products that does not have a brand name. Rather than being identified by brand names, they are identified by plain packaging.

Generic brand usually lack recognition because it is without logo or name and aren't advertised and are usually less expensive when compared to similar products with brand names.

The paper roll bought by DeAngelo had no brand name or logo and is cheap shows that it is a generic brand.