The Hollywood Branding staff has an idea for a corporate giant in the household cleaning products industry; a reality show using all of its products in crazy stunts, timed contests, and obstacle races. But the client is worried about playing it straight with consumers, and openly discussing its role as a paid advertiser for the show. This worry stems from the concern that:

Question

Areli Russell

Business

19 July, 13:41

The Hollywood Branding staff has an idea for a corporate giant in the household cleaning products industry; a reality show using all of its products in crazy stunts, timed contests, and obstacle races. But the client is worried about playing it straight with consumers, and openly discussing its role as a paid advertiser for the show. This worry stems from the concern that:

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Answers (1)

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Carissa Ferrell · Answer 1

c)

Explanation:

Based on the information provided within the question it can be said that this worry stems from the concern that TV networks could be charged with deception of the public by failing to disclose the details of product-placement deals. This is due to the fact that if the network does not tell the public the details of the product deals or even that they are being sponsored, then a consumer might buy the product under the impression that it is a good product when in fact, the network is up-selling it. Therefore it is a form of false advertising.