Which of the following refers to the marketing activity in which a firm "ambushes" consumers with promotional content in places they are not expecting to encounter this kind of activity?1. Media relations2. Corporate identity3. Sponsorships4. Ambient advertising5. Guerrilla marketing
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Home » Business » Which of the following refers to the marketing activity in which a firm "ambushes" consumers with promotional content in places they are not expecting to encounter this kind of activity?1. Media relations2. Corporate identity3. Sponsorships4.