In the bicycle industry, the feel of high-end bicycles when they are ridden is important. As a serious rider becomes accustomed to a particular bicycle, it is very difficult for that rider to switch to an alternative supplier. This is an example of product differentiation through which of the following?

a. linkages between functions

b. product customization

c. location

d. product complexity

b. Product Customization

Explanation:

In the bicycle industry, the feel of high-end bicycles when they are ridden is important. As a serious rider becomes accustomed to a particular bicycle, it is very difficult for that rider to switch to an alternative supplier. This is an example of product differentiation through product customization. Product customization can be defined as it is the process where company tailor each and every single product according to the needs and wants of every single individual customer. Every customer can customize each and every single feature and option present in the product according to his or her desire. For example, when you but Dell laptop from their web store, you can customize your laptop where you can select processor, model, screen, speakers, keyboard, hard drive, motherboard of your own choice.