For luxury carmakers, the lowest-end models in their product lines often represent only a small portion of their sales. Yet these models are critically important when it comes to attracting new customers and, potentially, establishing their lifelong

A. perceived value of the brand.

B. association of the brand.

C. product identification of the brand.

D. awareness of the brand.

E. loyalty to the brand.

Question

Ishaan Barr

Business

5 July, 19:12

For luxury carmakers, the lowest-end models in their product lines often represent only a small portion of their sales. Yet these models are critically important when it comes to attracting new customers and, potentially, establishing their lifelong

A. perceived value of the brand.

B. association of the brand.

C. product identification of the brand.

D. awareness of the brand.

E. loyalty to the brand.

+2

Answers (1)

Know the Answer?

Camilla · Answer 1

E. Loyalty to the Brand.

Explanation:

For luxury car makers, the lowest-end models in their product lines often represent only a small portion of their sales. Yet these models are critically important when it comes to attracting new customers and, potentially, establishing their lifelong loyalty to the brand. They have to put efforts on this segment as well, although this segment is very small but it also has much importance for them because this segment contributes to their overall brand loyalty and brand equity as well. Brand equity can be enhanced by selling to this segment as well. Brand equity is the value that a brad name has and it is equally important as customer equity which is the sum of the all the purchases of all the customers of a brand.