What are the steps, in the correct order, required to formulate a marketing strategy? Select one: a. segmentation, targeting, positioning b. product strategy, distribution strategy, positioning strategy c. targeting, segmentation, positioning d. corporate strategic planning, segmentation, targeting e. marketing mix strategy, targeting, positioning

Question

Beckham Robinson

Business

8 January, 12:20

What are the steps, in the correct order, required to formulate a marketing strategy? Select one: a. segmentation, targeting, positioning b. product strategy, distribution strategy, positioning strategy c. targeting, segmentation, positioning d. corporate strategic planning, segmentation, targeting e. marketing mix strategy, targeting, positioning

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Ciara Haynes · Answer 1

Answer: A) segmentation, targeting and positioning

Explanation: segmentation is the first step, because here is where they find the different part of the market that are most attractive

Targeting is the second step where they decide which segment they choose to enter that is more likely to be successful.

Positioning is basically how consumers perceive your product to be. Also you positioning your product in a way that is appealing and it easily captures the eyes of the consumer.