A local car insurance company advertises their products with television commercials. during those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. the advertisement does not, however, mention any of the features, benefits, or costs associated with the product. this company is attempting to earn customers through which path of processing?

Question

Christine Harper

Business

22 May, 15:26

A local car insurance company advertises their products with television commercials. during those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. the advertisement does not, however, mention any of the features, benefits, or costs associated with the product. this company is attempting to earn customers through which path of processing?

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Wags · Answer 1

They are advertising through sexually suggestive marketing, you can note this by the fact that they have attractive dancers with flashy outfits and how they don't even mention the features or cost of this. The fact that sex sells is what they are using and just reeling in customers through this specially men.