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21 October, 08:45

The number of customer complaints about a product is an example of a Balanced Scorecard's measure of the: A. process perspective. B. learning and growth perspective. C. financial perspective. D. customer perspective.

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  1. 21 October, 08:49
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    The correct answer is D. customer perspective.

    Explanation:

    A Balanced Scorecard measure is a tool used to identify various internal business matters and functions and improve their external outcomes.

    It has four perspective namely Financial, Customer, Learning Process and Growth.

    In customer perspective, the firm focuses on a variety of factors and better their interaction with the customers. It can include different measures like advertise cost, complaints resolved on first hand, rate of sales returns to name a few.
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