Mars, Inc., makers of Snickers candy bars launched its You're Not You When You're Hungry promotion campaign. The company's television commercials portrayed regular people disguised as celebrities behaving badly because they were hungry. Along with the commercials, print ads were released featuring inversion illusions showing the difference between someone whose hunger is satisfied and someone whose hunger is clearly not. In addition, the print ads included a coupon for a Snickers candy bar. This type of promotional strategy is referred to as

Question

Dominic

Business

12 August, 09:28

Mars, Inc., makers of Snickers candy bars launched its You're Not You When You're Hungry promotion campaign. The company's television commercials portrayed regular people disguised as celebrities behaving badly because they were hungry. Along with the commercials, print ads were released featuring inversion illusions showing the difference between someone whose hunger is satisfied and someone whose hunger is clearly not. In addition, the print ads included a coupon for a Snickers candy bar. This type of promotional strategy is referred to as

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Callie · Answer 1

E. integrated marketing communications.

Explanation:

Based on the information provided within the question it can be said that this type of promotional strategy is referred to as integrated marketing communications. This type of strategy focuses on making sure that all forms of communication within the organization is completely linked together. Which is what is being seen in this promotional ad by having every part of the ad interconnected.