Cinebravos, a television manufacturer in Ashtemston, observes that its customers have stopped purchasing its CRT television sets and that they have begun purchasing its LED and LCD television sets. It hence stops manufacturing CRT television sets entirely.

In the context of innovation streams, what concept does this scenario best illustrate?

Question

Mikayla Mcguire

Business

6 January, 02:45

Cinebravos, a television manufacturer in Ashtemston, observes that its customers have stopped purchasing its CRT television sets and that they have begun purchasing its LED and LCD television sets. It hence stops manufacturing CRT television sets entirely.

In the context of innovation streams, what concept does this scenario best illustrate?

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Answers (1)

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Hubbard · Answer 1

Technological substitution

Explanation:

Technological substitution -

It is practice, by which the consumers switches from buying a certain product to other, considering the other one to be superior on technology, is referred to as technological substitution.

As, people are always ready to use and adapt to more advanced and superior technology, and give up on the older version, in order to enjoy latest features and technology.

Hence, from the given scenario, technological substitution is showcased.