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12 September, 18:33

One objective of trade-oriented promotions is to encourage retailers to display and promote an established brand.

a. true

b. false

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Answers (1)
  1. 12 September, 18:53
    0
    False because the objective of Trade Promotions can offer several benefits to businesses. Moreover, companies use Trade Promotions to improve distribution of their product at retailers and strengthen relationships with retailers. Most importantly trade Promotions can be advantage to introduce new product dispatch into retail stores
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