Ask Question
31 August, 16:38

A new brand of peanut butter cookies includes Hershey's Kisses chocolates on top. Which of the following is this new brand using in an attempt to gain from the quality associated with Hershey's chocolate?

A) blind test

B) brand alliance

C) two-sided message

D) conjoint alliance

E) conjunctive alliance

+5
Answers (1)
  1. 31 August, 16:46
    0
    B) brand alliance

    Explanation:

    Firms with a limited reputation sometimes form a brand alliance with a reputable firm so as to gain from the quality associated with the known brand
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “A new brand of peanut butter cookies includes Hershey's Kisses chocolates on top. Which of the following is this new brand using in an ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers