Choose the trade-oriented promotion technique below with the incorrect description. a. In a six-week promotion, you decide to provide your resellers with 50¢ for each product they sell. Your will be using a buying allowance.

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Marlee Chang

Business

11 May, 21:47

Choose the trade-oriented promotion technique below with the incorrect description. a. In a six-week promotion, you decide to provide your resellers with 50¢ for each product they sell. Your will be using a buying allowance.

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Booker · Answer 1

The consumer sales promotions your company is offering has increased demand slightly, but you have come to realize that another way of putting your products in front of consumers is to incentivize resellers. You decide to investigate types of trade-oriented promotions to appeal to resellers and other market intermediaries. While these promotions will cost your company money, you believe the additional incentives to resellers (such as 50¢ for each product they sell) will convince them to continue pushing your products.

Choose the trade-oriented promotion technique below with the incorrect description.

5. You believe that retailers will stock more of your products if you offer them one free case for every dozen cases they order.

6. You believe that you can showcase your new product line by displaying it and demonstrating it to industry associates.

7. You believe that if resellers are willing to feature your products prominently at the ends of their shopping aisle, they would have a better chance of reaching their target market. You decided to provide resellers with special displays to stimulate sales of the promoted items.

8. You believe that offering free samples to consumers in the flagship stores of your major resellers will convince these resellers to give your products extra shelf space.

Answer is Option 4

Explanation:

The fourth option above has incorrect description because when you offer free samples of your items to consumers, and that In turn may not add to business growth of your resellers (But your company) and it will not be enough to convince them to make additional shelf space for your products.

When you offer additional item for resellers to stock more of your products, it means they are buying more with less funds and are bound to make more profits. That can be convincing for them. Also, they can be better compelled to stick to your product lines when you offer them special displays and then demonstrate your new product lines before different industry associates in trade shows