Executive Office Supply, a small family-owned company, sells high-priced desks, some as expensive as $10,000, to executives in its area. Very few companies have chosen to market this product, and Executive Office Supply has enjoyed record profits over the last 25 years. As their financial planner, you would advise Executive Office Supply to not utilize strategic planning. True / False.

Question

Melissa Kline

Business

25 October, 19:20

Executive Office Supply, a small family-owned company, sells high-priced desks, some as expensive as $10,000, to executives in its area. Very few companies have chosen to market this product, and Executive Office Supply has enjoyed record profits over the last 25 years. As their financial planner, you would advise Executive Office Supply to not utilize strategic planning. True / False.

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Answers (1)

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Enrique Anthony · Answer 1

FALSE

Explanation:

Strategic planning consists of a set of strategies that aim to give sustainability to the development of a long term company. This is an extremely important factor, because through strategic planning the company adopts methodologies, processes and production plans that are more appropriate to the project's profile. In addition, strategic planning takes into account the profile of the public consumer of the company's products. Executive Office Supply produces a differentiated product aimed at the high-income public, which is usually sensitive and demanding. Thus, with absolute conviction I would suggest that the company adopt strategic planning.