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23 July, 18:50

Procter & gamble introduced old spice high endurance antiperspirant, targeted to teenage boys who don't watch much tv. p& g did grassroots marketing including handing out samples at skateboarding events and sponsoring a contest for high-school football player of the year. p& g emphasized which promotional element in this example?

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  1. 23 July, 19:15
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    Sales promotion. It is one of the five aspects of the promotional mix. (The other 4 parts of the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
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