Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

A) richness

B) ubiquity

C) information density

D) personalization

Question

Sebastian Huang

Business

14 August, 07:21

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

A) richness

B) ubiquity

C) information density

D) personalization

+2

Answers (1)

Know the Answer?

Lina Howe · Answer 1

Richness

Explanation:

Richness is the feature of E-commerce technology that enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text.

Richness refers to information and its complexity. With the use of e commerce and web, information can reach larger audiences.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?A) richnessB) ubiquityC) information densityD) personalization

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

A) richness

B) ubiquity

C) information density

D) personalization